Thursday, June 23, 2011


It was great to see Scotland lift a trophy in Europe this week.
The 'Bruzil' campaign for Irn Bru picked up a Gold Lion at Cannes in the Media category.

See all the project elements over here.

Obviously I'm biased, but there's real lessons here about:
- The power of cultural significance in ideas that really connect.
- Estabishing your authentic core story and staying true to it.

Or how having a purpose idea allows a fizzy drink to represent a nation's hopes and dreams (a bit).

Congratulation to The Leith Agency and PHD North.

Filed under Never Mind The Proposition.

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