Thursday, November 10, 2022

Cheap dialogue

There's some sort of Double Jeopardy effect going on with round the big tech layoffs at Meta and Twitter.

People are getting laid off by small firms every day and no one is particularly interested, but when a big number go from big firms then all the LinkedIn do-gooders want to help. 

When working for NFPs and charities we used to invoke the 'identifiable victim' effect. People are sometimes more likely to donate if you zone in and name an individual. 

This is the inverse. 

The 'identifiable saviour' effect. 

A cheap holiday in other people’s misery