the role for brands in social networks
It's in the nature of social networks, subcultures, communities of purpose or whatever you want to call them, to be both mutually supportive, and commercial at the same time.
Brands looking to be attractive need to know where to play.
This is not just about online either. It's about being purpose-driven not technology-driven.
The simplest and best option is to look for situations and create value.
Through content, utility, helping people get to where they want to be, giving them something to do or a story to tell.
