gurus of new marketing #474 malcolm mclaren
It's not necessary to be liked by everyone. In fact, that is a hinderance.
It's not about 'how many' you can 'reach' it's 'who' connects with the idea.
And often the key is not what you are 'for' it's about what you are 'against'.
In 1977 Malcolm and the Pistols were essentially 'against' everything else.
