Wednesday, July 01, 2009

planting seeds...

In Seth's blog the other day he discussed Malcolm Gladwells challenge to the business model thinking in the new Chris Anderson book 'Free' ie In the digital marketplace, the most effective price is no price at all.

Gladwell asked 'how will this new business model support the world as we know it today?'

Seth says: 'Who cares if it does? It is. It's happening. The world will change around it, because the world has no choice. I'm sorry if that's inconvenient, but it's true.'


If, like me, you spend a lot of time trying to propogate ideas that challenge the way that things have been done for a long time you invariably encounter strong resistance from those with agendas or processes that are inflexible or those for whom it suits to maintain the status quo. Thats they way of things and theres no point getting hung up about it.

Here's a thing.

Beside my desk at G-Towers has the sunny-est aspect, and is in effect a greenhouse of sorts, so is the ideal spot for the office chilli garden. There's 8 plants of different varieties.

Each plant was grown from seed.

One seed has within it the inherent potential, with the correct nuturing (light, feed, water) to turn into a plant that may produce a hundred or more chillis - each containing enough seeds to grow dozens more plants.

Once the plant flowers it's important to give it a shake in order to ensure the flowers pollonate themselves to turn into the spicy treats.

This acts as a constant reminder to me that the most important thing to do when trying to nurture the ideas we want to spread is to plant the seeds.

Then keep an eye on the ones that germinate, feed them and keep giving them a shake from time to time to make sure they grow the fruits. Once you've got a hot one then you know that contained within is the potential for further propogation that will happen all by itself...

The world will change...because the world has no choice.

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