hey! social media expert
The best answers are always preceded by intelligent, challenging questions.
Challenge yourself, challenge your brief, challenge the market, challenge conventions, challenge your client.
Understand different businesses have different strategic challenges and priorities.
We live in the real world, and this world is a combination of the analogue, digital, experiential, participatory, direct, indirect, active, passive, interruptive (!), and collaborative.
Any Tom, Dick, Harry or Social media expert can wheel out the latest 'shiny object' technology or platform, but to understand how and why people want to search, engage with brands, make decisions, transact and participate and consume means asking the right questions.
Especially of yourself and your own motivations.
(HT to Scott in our office who started this thought this morning)
