Thursday, July 30, 2009

psycho-graphics, qu'est-ce que c'est?

Fa fa fa fa fa fa fa fa fa fa.. better.

Interesting piece in this mornings Harvard Business blog by Anthony Tjan on Psychographics.

Anthony says; 'Psychographic information reveals far more [than traditional demographics] about customers' preferences and purchasing habits.'

'If you understand how your customers interact with the world and what they value most, you are far more likely to be able to give them what they want. Ask them questions geared at their personalities and preferences. Use association-based questions, such as "If you were a car, what kind of car would you be?" The answers will help you better profile your customers so you understand which products they want and how to market them.'


This is why You can learn more about a person and their worldview from asking them their 3 favourite bands or movies than anything you can glean from their age, where they live or how much money they make.

Context. Or People, Passions and Situations - as I have mentioned before.

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