Friday, July 31, 2009

the product IS the marketing #542 Yakkay brainwear

If I was an upscale urban hipster cycling daily through the metropolis I would certainly be having one of these stylish and talk-about-able cycling helmet covers by Yakkay.

They call it 'Brainwear for smart people'.

Might just get one anyway for when I'm taking my tractor out for a spin.
The khaki 'Tokyo' is doing it for me, would go with my colonial Daktari safari suit.

hat-tip (literally) to Becky in the office.

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