the product IS the marketing #542 Yakkay brainwear
If I was an upscale urban hipster cycling daily through the metropolis I would certainly be having one of these stylish and talk-about-able cycling helmet covers by Yakkay.
They call it 'Brainwear for smart people'.
Might just get one anyway for when I'm taking my tractor out for a spin.
The khaki 'Tokyo' is doing it for me, would go with my colonial Daktari safari suit.
hat-tip (literally) to Becky in the office.
