Wednesday, January 06, 2010

phonebook, it's a phone and a book

One of the key reasons why the mobile phone has become so important in marketing and advertising is the simple fact that mobile technology essentially enables ALL other media to become interactive. This is important from a product development perspective too.

With that in mind consider this from Japanese developers Mobile Art Lab: The PhoneBook.

It does what it says on the tin – a phone combined with a book. A picture book which contains a 'playing window' cut into it; the reader can then read the pages while interacting with the content on the iphone which is inserted into the book.

Very simple, but very cool.

from Japantrends plus HT to John McK.

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