Wednesday, January 20, 2010

before and after science

'I think records were just a little bubble through time and those who made a living from them for a while were lucky. There is no reason why anyone should have made so much money from selling records except that everything was right for this period of time. I always knew it would run out sooner or later. It couldn't last, and now it's running out. I don't particularly care that it is and like the way things are going. The record age was just a blip. It was a bit like if you had a source of whale blubber in the 1840s and it could be used as fuel. Before gas came along, if you traded in whale blubber, you were the richest man on Earth. Then gas came along and you'd be stuck with your whale blubber. Sorry mate - history's moving along. Recorded music equals whale blubber. Eventually, something else will replace it.'
Brian Eno - HT and finders fee to Lefsetz

Only Eno could make the connection between whale blubber and the floundering music business and make it sound scientific. The same analogy works for the advertising business too.

The question isn't whether we like what's happening or not, it's how are we going to deal with it and work with it.

Shit happens - roll with it.

Be ready for change - it never stops.

The more you want to hold on to the past the harder it will be when it inevitably changes.

The quicker you let go the better

If you're not ready and able to change, you'll become extinct.

Trust your gut, you'll know when a change is coming,
keep your eyes peeled too, you'll see it.

BE the change - that way you are ahead of the rest

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