why digital matters
This is my current 'roadshow' presentation which we take out trying to plant a few seeds amongst those who are starting to dip their toes into digital marketing/advertising. Hopefully debunking a few myths and showing that the best practice in digital marketing is essentially the same as offline.
Start with permission and purpose, then it all falls into place.
It's a featured pres of the day on slideshare, thanks to all who 'favourited' it.
