ritz crackers
Ritz Crackers (or rather the ad agency) spotted in comments on YouTube that viewers were trying to find out the name of the tune in their TV ad, but couldn't find it online or on itunes etc.
This was because it was a 30 second 'song' commisioned for the ad.
Ritz then responded by posting another vid explaining that they would turn the 30 second tune into a 3 minute song if the video achieved 10,000 views.
The song would then be available for sale on iTunes with all proceeds going to the artist.
They also invited the fans to a competition to create the itunes artwork.
Here's how it went...
Watch them in sequence.
