herd
Mark Earls should just show this video as his next presentation and be done with it.
People like do do what other people are doing. And if it's enjoyable (and authentic - thanks Giles) in some way - and the behaviour is easy to copy - even better.
HT to @sorl for the tweet.
UPDATE: Benjamin Ellis has a more in depth analysis on this over at redcatco blog.
'the very thing that causes the majority to join, will cause the innovators to leave and go to dance with someone else'
