Friday, June 05, 2009

9 nuggets on email marketing

Things should be a simple as possible but not any simpler, as Uncle Bert used to say.
Following these nine steps makes it as simple as possible to be able to email some people about your stuff.

If you can't be bothered with the ppt the 9 steps are:
# 1 Only send emails to people who have opted in to receive them.
# 2 Only include stuff the person has asked to hear about.
# 3 Be consistent with your mailings. Weekly, monthly – or as agreed with the recipient
# 4 Your messages should come from the name of a person. And keep it consistent.
# 5 Get the timing right. To be safe: know your customer.
# 6 To avoid spam filters ask recipients to add you to their contacts list
# 7 Always include both text and an HTML versions.
# 8 Go easy on caps or exclamation marks. They will trigger spam filters.
# 9 Encourage people to opt-in at every other touch-point.

blog comments powered by Disqus