Saturday, December 04, 2010

how to get ahead in social media marketing in one simple step

I'm sure you've been there, sat in some 'what is social media?' presentation and the 'expert' starts with; either the one that goes 'if facebook was a country, blah blah...'
or 'hands up who's on [insert your social tool of choice here].

That's enough now, please.

My heart sinks when faced with 124 slides of examples of this or that social media campaign (90% of which are usually trad gimmickery in shiny object clothing, anyway).

For some reason it seems to be the media agencies that are particulary adept at this...

The time has come to start start setting examples rather than looking at examples*.

And, I'm compelled to say, this talk of the 'future of advertising' is another cop out.
By talking about the future that just gives the lazy and risk averse another reason to not start yet.

I'm more interested in the right now of advertising, we're not on the cusp of anything we're smack bang in the middle.

Let's not see what happens, let's make stuff happen.

*Thanks to Umair Haque who's off the cuff remark I'm adopting as a mantra.

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