Friday, December 10, 2010

bring on the dancing horses

If only 'twere so simple. Old marketing tactics dressed up with the social tools of the web and hey presto - the siver bullet, the best of both worlds.

Short-termist tacky promotions via Facebook and Twitter - not unlike those furniture stores in constant 'sale' mode - courting any old eyeballs, are almost like the new pop-up ads, a ubiquitous numbers game with shiny objects to boost fan numbers, followers and anyone who is up for a freebie/discount.

The real value in interactions with customers is using every touchpoint as opportunity to build and sustain loyalty, not just bribery, manipulation or making a quick hit sale.

So bring on the social media gimmicks - the dancing horses -but are they headless and all alone?

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