Tuesday, December 21, 2010

born to be mild

I'm quoting Charlie's latest post on Harley Davidson almost in it's entirety.
What he has encapsulated in one brief paragraph is the eternal brand dilemma, made all the more real and resonant in light of the whole Wikileaks/Assange kerfuffle of recent weeks, and in this instance pertaining to the silence/inability of the, on the surface at least, archetypal 'outlaw' archetype brand, Harley Davidson, to walk it's talk in any shape or form.

'Quite possibly the quintessential freedom-brand has nothing to say about freedom of the press, freedom of the individual, freedom of the State to pursue an individual facing fishy rape charges and so we're left wondering if the whole Brand image is an illusion that lives in an abstract and hermetically sealed world that bears no relation to the one ordinary people live in. Ordinary, as in people who don't wear shiny leathers, have long hair and sit on the fence usually reserved for...moped owners?'

We've discussed brand image vs purpose in these pages many times.
There was a window for Harley to make it absolutely clear about what they stood for in regards to freedom and/or rebellion, but they missed it.

As Tony Soprano famously noted 'Indecision is worse than the wrong decision'.

Case in point.

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