Wednesday, December 15, 2010

the boss

Darkness on the Edge of Town eventually came out in '78 - 3 years after Born To Run, Bruce's big breakthrough album. In today's climate that would be nigh on commercial suicide, even in the 70's it was verging on madness.

But as Doddsy points out in this post, the other day, the Boss' ambition was big enough and correct enough to tough it out against the forces for mediocrity that were attempting to mis-manage and go for the quick buck, and focus on doing great work that was true to what he believed in.

'I didn't want to be rich.
I didn't want to be famous.
I just wanted to be great.'

Not a bad marketing philosophy when you think about it.

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