Thursday, May 05, 2011

the ebook reinvented?

Not only is Push Pop Press's ebook version of Al Gore's 'Our Choice' a fantastic piece of design, experience and application of technology but it's also probably disrupted bourgeois parlour gaming for good.

''s a book'
''s a film'
'...its a mobile app'
''s a website'

It's all of the above, and more in one self contained unit.
Charades can never be the same again.

Defying categorisation, testament to convergence theory (new media does not replace old media, it transforms it) and also that mobile is fast becoming everything.

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