The matter in hand.
Props to Jamie C who has alerted us to this anti drink driving initiative from Saatchi & Saatchi in Frankfurt.
The Piss-Screen.
In these driving games - placed in the urinals of bars, clubs - players control the cars using their pee via pressure-sensitive inlay set within urinals. A social utility if I'm not mistaken.
It's unconfirmed whether Wii technology is involved.
Made me remember a bar back in Aberdeen in the early 90's. Behind plexi glass urinals were mini tv screens with footage of Glasgow Rangers footballers on constant rotation. Thus encouraging you to drink more just to have the (possibly - and slightly worryingly - homo-erotic) pleasure of pissing on Mark Hateleys face.
Sadly no pic available.
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