Saturday, January 05, 2008

all you need is cash (or 'is advertising a 4 letter word?')

Considering the current grim state of the establishment music biz it comes as no surprise that the holy grail - the Beatles catalogue - is now available for use in ads.

Yes we have no bananas?
In a statement, Sony/ATV - which owns the rights to 259 Lennon and McCartney songs - have said they will allow performances of the aforementioned songs (providing they are by artists other than the fabs) to be used in...wait for it....BRAND PARTNERSHIPS.

The first of these (ahem) 'partnerships' is set to be with P&G in the US for their 'Luvs' nappies - All You Need is Luvs (geddit)