Monday, July 16, 2007

Sign O' The Times

The biggest marketing story of the week is, of course, the new Prince album 'Planet Earth' which was given away free with the Mail on Sunday in the UK this weekend.
Quote from his purpleness “It’s direct marketing and I don’t have to be in the speculation business of the record industry, which is going through a lot of tumultuous times right now,”
Prince has been a thorn in the record industry's side since probably day 1. Among the most famous incidents being when he went on 'strike' in 1994 in a dispute with Warners over publishing rights and appeared with 'Slave' written on his face for a number of months.
There will be plenty written and discussed over the implications for the retail end of the record industry - its not harming the artist much as the sell out tour indicates. Let's not forget, hardcore Prince fans are going go and buy another copy when the official release happens. It's worked as a re-awakening for lapsed fans like myself. I've listened a couple of times now and ive liked the organic band-y sound, although Prince has been off my radar for a few years anyway so maybe thats not a new development.
One question though. I wonder how it ended up going out with Britains most reactionary right-wing paper rather than . say, the Observer - which does a monthly music pull out a la Mojo or Q - which would seem to me to be a more appropriate partner? Highest bidder I suppose, but that took a little bit of the shine off a real innovation, for me.


Anonymous said...

I agree - it doesn't fit with the Mail for me either. You might say that they are reaching a lapsed or new audience in doing it but The Mail?