Wednesday, July 04, 2007

can a brand 'own' football?

Had an interesting conversation today around Nike and adidas, both brands trying to 'own' football (soccerball, for my US chums). With Euro 2008 fast approaching the battle will become even more fierce.
Nike's Shooting Gallery ups the ante although some of the invitation clips smell a bit phony to me...;)
At the end of the day (gratuitous football cliche ole) I'm on the adidas side, if only because the badge adorned the shirts of Willie Miller and co on the greatest night in the history of football - May 11th 1983
Nike just havent earned it yet.