It was great to see Scotland lift a trophy in Europe this week.
The 'Bruzil' campaign for Irn Bru picked up a Gold Lion at Cannes in the Media category.
See all the project elements over here.
Obviously I'm biased, but there's real lessons here about:
- The power of cultural significance in ideas that really connect.
- Estabishing your authentic core story and staying true to it.
Or how having a purpose idea allows a fizzy drink to represent a nation's hopes and dreams (a bit).
Congratulation to The Leith Agency and PHD North.
Filed under Never Mind The Proposition.