bertrand russell said...

“If a man is offered a fact which goes against his instincts, he will scrutinise it closely, and unless the evidence is overwhelming, he will refuse to believe it.

If, on the other hand, he is offered something which affords a reason for acting in accordance to his instincts, he will accept it even on the slightest evidence. The origin of myths is explained in this way.”

Testament to the current fascination with the reputed new dawn of TV advertising, and also why nobody ever got fired for putting a :30 in Masterchef...

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