After many years of batting back attacks on the science fiction genre from critics who asserted that ninety percent of Science Fiction was crap, the American science fiction author Theodore Sturgeon concluded that;
To say 90% of science fiction is crap is meaningless, because science fiction conforms to the same trends of quality as all other artforms.
In other words, we must judge all other culture by the same yardstick.
It must therefore be argued that 90% of all film, literature, products, marketing, advertising etc is crap.
This insight became known as Sturgeon’s Revelation.
According to Google, more 'content' is posted online in each day, today, than was created in the entire history of the internet pre-2003.
Yet upwards of 90% will, of course, be crap.
That's a lot of crap.