In the commodity form the establishment attempts to transform the 'other' into meaningless 'exotica'.
Or, secondly the ‘other’ is trivialised. What was 'otherness' is reduced to 'sameness'.
Music began to lose it's signalling and galvanising power because it became an individualised 'pleasure' commodity product consumed (for free) by individuals in private within their earbuds.
That's if the individuals could even make it through the 3 minutes without pressing skip.
Therefore consumer capitalism’s (profitable) relationship with the counter-culture has changed forever.