In the quest for enlightenment extremes of self-indulgence on the one side and self-mortification on the other are not advised by the Buddha. Thus the recommendation, as described by the Noble Eightfold Path, is often called the Middle Way.
Right View, Right Intention, Right Speech, Right Action, Right Livelihood, Right Effort, Right Mindfulness, and Right Concentration.
Notice there's no specific mention of Right Facebooking and Right Tweeting (though these are covered as subsections of all of the above).
For the new marketing provocateur this, however, presents another problem.
Being the scourge of both extreme traditionalists, and also the extreme inhabitants of the social media echo-chamber means one has to beware of being shot by both sides.
What's so funny 'bout Simplicity of Purpose and Coherent Actions (sic)?
Channels take care of themselves.
I wormed my way into the heart of the crowd
I was shocked to find what was allowed...