So Lady Gaga's 'Born This Way' album debuted at Number 1 in the US and sold 1.1 million units in it's first week of release.
Born This Way also set a one-week record for digital sales.
Around 660,000 of the sales were for the digital format, it's now the eighth best-selling US digital album of all time.
Illuminati puppet discussions aside ;) - what's curious is; that although 440,000 units were sold via Amazon's 99cents promotion the remaining 222,000 digital units were sold elsewhere.
Principally via iTunes - at $11.99 a pop.
It says something about the simplicity and integrity of the seamless iTunes-to-iPod/iPhone experience versus the clunky Amazon music experience that a huge chunk of Little Monsters would still rather pay the full whack.