Thursday, January 08, 2009

value creation v. platforms for creative executions

Pointing you to a great post to kick off the new year around the value creation theme that I've picked up on here too lately.

From Adrian Ho at zeusjones in Minneapolis.

excerpt:
'In our eagerness to extend an idea into multiple channels or forms, I think it’s increasingly important to ask whether we are we actually creating more value or simply making everything we do less valuable?'

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