kissing the tortoise shell...
Like the jazzbo in search of the 13th note, i'm always in search of the killer chart.
I've got one working just now called 'the digital engagement playground' (ie how the interwebs work) - i'll share it with you when it's done but at the nub is a notion I am calling the 'seven C's'.
These are:
COMMUNICATION
CONNECTIVITY
COMMENTARY
CREATIVITY
CUSTOMISATION
COMMERCE
& CHOICE
You will notice I've left out 'conversation'. Partly because it's possibly getting a bit tired and, to be fair, it probably fits in under communication anyway.
Also, it would have given me 8 C's and the Bunnymen trick wouldn't have worked.