Saturday, October 25, 2008


I just recieved a free copy of Seth Godin's new book 'Tribes', released in the uk Nov 6th I think.

Everyone who pre-ordered has been sent a free extra copy - the idea being that you pass on your paid for copy to someone else. Ideally someone who needs to read it.

Plenty of references to core Seth themes -'ideas that spread, win' - 'average is invisible' - this time though it feels more like a personal development book than straight up marketing.

We're used to Seth coining a new phrase with each book (permission marketing, purple cow etc) - this time it's 'sheepwalker' - a follower/defender of the status quo. Quality.

'[many people spend all day]...trying to prevent their organisations from from being devoured by the forces of the new. It must be wearing them out. Defending mediocrity is exhausting'

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