Showing posts with label books. Show all posts
Showing posts with label books. Show all posts

Thursday, April 01, 2010

intelligence is a process


Someone once said to me that process of beginning to understand about the actual nature of reality and how 'things' are, is more akin to a 'remembering' of stuff that's been parked in the corners of the mind than a 'learning' of new things.

This week I've stumbled across a few bits and bobs talking about epigenetics.

'the study of how the environment modifies the way genes are expressed.'

Epigenetics challenges the conventional view that DNA carries all our 'heritable information' and is not subject to influence of external effects or those effects being passed on to further generations.

In essence, a scientific explanation of an element of the buddhist concept of esho funi - oneness of self and the environment.

This extract from the NY Times review of David Shenk's book 'The genius in all of us' tickled me enough to get the book.

Shenk is an advocate of the epigenitics thinking.

'...we’ve tended to see genes as a set of straightforward instructions, a blueprint for constructing a person. Over the last 20 years, however, some scientists have begun to complicate that picture.

“It turns out that the genetic instructions themselves are influenced by other inputs,” Shenk writes. “Genes are constantly activated and deactivated by environmental stimuli, nutrition, hormones, nerve impulses and other genes.”

That means there can be no guaranteed genetic windfalls, or fixed genetic limits, bestowed at the moment of conception. Instead there is a continually unfolding interaction between our heredity and our world, a process that may be in some measure under our control.'


In other words, 'intelligence' is not a fixed thing, it's a process.

The first page of Shenk's book features the longer version of the William James nugget in the pic above.

'Compared with what we ought to be, we are only half awake. Our fires are damp, our drafts are checked. We are making use of only a small part of our physical and mental resources...stating the thing broadlt, the human individual lives far within his limits'.

Having said that, James reputedly claimed that it was only when he was under the influence of nitrous oxide that he was able to understand Hegel.

HT to Notes in Samsara

Saturday, October 25, 2008

Tribes



I just recieved a free copy of Seth Godin's new book 'Tribes', released in the uk Nov 6th I think.

Everyone who pre-ordered has been sent a free extra copy - the idea being that you pass on your paid for copy to someone else. Ideally someone who needs to read it.

Plenty of references to core Seth themes -'ideas that spread, win' - 'average is invisible' - this time though it feels more like a personal development book than straight up marketing.

We're used to Seth coining a new phrase with each book (permission marketing, purple cow etc) - this time it's 'sheepwalker' - a follower/defender of the status quo. Quality.

excerpt:
'[many people spend all day]...trying to prevent their organisations from from being devoured by the forces of the new. It must be wearing them out. Defending mediocrity is exhausting'

Monday, August 11, 2008

unified list of top 100 novels



As a list geek i was interested to scan this list of top 100 novels, compiled by neil bowers
Here's his methodology which seems fairly credible to me.

heres the top 10, not too many surprises:

1. Nineteen Eighty-Four George Orwell
2. The Great Gatsby F. Scott Fitzgerald
3. The Grapes Of Wrath John Steinbeck
4. The Catcher in the Rye J.D. Salinger
5. Catch-22 Joseph Heller
6. One Hundred Years Of Solitude Gabriel García Márquez
7. Gone with the Wind Margaret Mitchell
8. Ulysses James Joyce
9. On The Road Jack Kerouac
10. The Lord of the Rings J.R.R. Tolkien

The first novel I recognise of recent years pops up at no 40 - Memoirs Of A Geisha by Arthur Golden.

Tuesday, February 05, 2008

value creation agent

Ive been asked a few times recently
'What is it you do?'- ie what is your status?
Now Ive had various 'careers' and job titles through time and traditionally that's what's defined the answer to that question, however on reflection that's not really satisfactory. Where does that leave me if I'm a plumber from 9-5 and a stripper at night?

I quote from the scriptures...
And it is written:

'Keep your silly ways or throw them out the window
The wisdom of your ways, I've been there and I know
Lots of other ways, what a jolly bad show
If all you ever do is business you don't like'

Ian Dury - Sex and Drugs and Rock and Roll (1977)

In the interests of creating some value here, this is an excercise in the bleedin' obvious (so obvious it's all too easy to forget).

Something I've come to realise is that;
as human beings 'status' is defined by a combination of the things we think, say and do.

This works for companies, teams or whatever as well, in case you were wondering when the marketing bit is coming in. Ive heard this described as 'inside-out branding'

By first setting a goal (not to be confused with status) - in a digital ad agency for example; give our clients quality, innovation, support and knowledge to help grow their brand and business, or something like that. What do we want to achieve? Stand for something, create value.

Meeting that goal will, more than likely, put you up there in the NMA respected agencies list (that's yer status)

How do you do that? Wisdom and action. That's the cheese and ham in the sandwich.
It's also the difficult bit.
Wisdom = Figure out what to do
Action = and then do it.

Simple - but not easy. What's easy is to bail out if starts getting too hard.

'What is it you do?' - be a value creation agent.

Hat tips to Jason Jarrett and Edward Canfor-Dumas

Tuesday, January 22, 2008

unm2pnm

I'm about to receive a copy of Joseph Jaffe's latest book Join the Conversation.

Joseph has invited 150 bloggers/podcasters to review the book as part of a 'use new marketing to prove new marketing' initiative. Full details of the initiative can be found on his excellent Jaffe Juice.

I've been regularly reading Jaffe Juice and listening to Joseph's podcast for the last couple of years and both helped significantly open my eyes to the new marketing thinking. In fact, I doubt i'd be writing this blog without some of that influence (readers voice: so now we know who to blame...)

I'm also pleased to note he appears to be using the unm2pnm logo I whizzed up.



Once I've read and reviewed the book I'm going to purchase a copy for myself then offer up the free one I got for someone else. Any one who who would like the spare copy drop your name in the comments and i'll stick them in the old tombola and draw a recipient.

Friday, January 04, 2008

blurb - self publishing, books on demand


I've not been surprised that e-books have not really taken off big style (yet...).
There's something tangible about a physical book that the digital equivalent doesn't satisfy. A bit like 12" LP's.

Dare I say it, it may even be a social object.

With stylish self-publishing service, Blurb, you can print your portfolio, wedding album or novel, i suppose, in various formats.

hat-tip to threeminds.