You talk the talk. Do you walk the walk?

As some of you may already know, I'm off to pastures new having resigned form my current job a few weeks ago. I've got another 5 weeks or so to go before I embark on a new phase of my career. More details on that a bit nearer the time, but suffice to say I'm very excited about the challenge that awaits.

One of the questions I was asked during the interview process was around this idea of 'how [am I] going to implement [my ideas] in [the new role]?'
The simple answer is 'walk the talk'.

In this business, how can we expect our clients to embrace the changes in how media is produced, distributed, consumed etc if we (in agencies) don't demonstrate this ourselves?
It's kind of what Jaffe calls 'use new marketing to prove new marketing'.

And what better way to walk the talk, than in a pair of shiny gold hand-made brogues from Church's in Piccadilly?

I'm a size 11, by the way, in case they are reading.

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unm2pnm

I'm about to receive a copy of Joseph Jaffe's latest book Join the Conversation.

Joseph has invited 150 bloggers/podcasters to review the book as part of a 'use new marketing to prove new marketing' initiative. Full details of the initiative can be found on his excellent Jaffe Juice.

I've been regularly reading Jaffe Juice and listening to Joseph's podcast for the last couple of years and both helped significantly open my eyes to the new marketing thinking. In fact, I doubt i'd be writing this blog without some of that influence (readers voice: so now we know who to blame...)

I'm also pleased to note he appears to be using the unm2pnm logo I whizzed up.



Once I've read and reviewed the book I'm going to purchase a copy for myself then offer up the free one I got for someone else. Any one who who would like the spare copy drop your name in the comments and i'll stick them in the old tombola and draw a recipient.

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