Wednesday, October 08, 2008


I read something the other day, can't remember the exact quote but it concerned the early days of Amazon when they were struggling to turn any profits.
The head Amazon fella gathered the the team and advised; 'Lets not be scared of what the competition does, lets be scared of what our customers do - because that's who we have a relationship with'.

In hard times being customer-centric is more important than ever.

The supermarket we love to hate,, are being customer-centric and pro-active in helping their customers save a few quid off their shopping.
When shopping online you are given the chance to quickly and easily compare cheaper alternatives to the item you've selected.

Of course, it's win-win for Tesco as the cheaper alternative will often be their own brand.

It's not a big idea, it's a small one - every little helps though (is that Tesco or Asda - I can never remember)

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