getting rid of the albatross

An interesting day at iStrategy in Melbourne yesterday, culminating in an end of day panel that I sat on with Andrew Smith, the head of brand marketing from Bupa Australia and Murray Howe, the head of digital strategy and innovation at Suncorp.

We discussed behaviour change, the real cost of social media marketing and the inevitability of social business, amongst other things.

Also, and nearly two years down the line, the famous NAB campaign is still something people want to discuss, however I'm now drawing a line in the sand and it's time to move on.

If you catch me speaking about it again then please come and give me a slap.

'I know you very well, you are unbearable,
I've seen you up far too close
Getting rid of the albatross...'

Thanks to the iStrategy team and in particular MC Adam Burns, I'm def stealing a couple of his gags for future use - and see you next year for my keynote after the book comes out.

Photo credit: Nicole McInnes

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look out honey, 'cause I'm using technology

I'm due to be doing a talk at the iStrategy event in Melbourne in a couple of weeks.

While compiling my presentation I've found an old segment I've used a couple of times about how the technology always comes first, then creative people mess around with it and something different and interesting comes out the other end.

I've been pulled up by certain marketing digerati in the past for expressing the view that the tools and tech of the day are not so important, it's how we go about understanding the behaviours that the tech enables or makes easier or whatever that we should be most interested in.

I stand by that view, but should explain that the it's not simply that the tools don't matter per se, but the tools themselves are transient, they come and go. What really matters is using the available technology do do something that really matters.

That's flimsy segue into Iggy, but it's Friday..



Look out honey, 'cause I'm using technology...
Ain't got time to make no apology.

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