Friday, February 14, 2014

smart ways to do occasion based marketing

The more effectively you can associate a brand (or in this case a brand and a behaviour) to more consumption or behavioural 'occasions', the more you win.

Never mind the demographics/psychographics etc etc, here's the occasions.

'Dumb Ways To .......' ain't going away any time soon. And correctly so, the occasions potential is pretty infinite.

blog comments powered by Disqus