Tuesday, February 25, 2014

it's got a basket, a bell that rings and things to make it look good

Fly6 is an interesting idea that's come from a couple of cycling enthusiasts and inventors out of Perth, here in Australia.

Their product is a rear bike light with an embedded HD camera that 'aims to discourage bad behavior on the part of motorists by warning them that they’re being filmed'.

Essentially a nudge-like move that (in theory) works in much the same way as speed cameras do in managing the speed limit.

Although on consulting Mark, our resident cycling expert in this office, we were reminded that innovations such as this will only be effective as a deterrent if widely adopted by cyclists and 'mentally available' to the mass of car drivers.

Until that point there's still value for the cyclist should they be the victim of dodgy driving, they will have the evidence on film.

But at a $169 price point and limited distribution mass adoption is probably a way-off yet.

Until the $25 knock-offs arrive.

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