Monday, February 03, 2014

distinctive brand assets

Apparently while A/B testing, Facebook engineers uncovered this little nugget.

When their app was shown to be slow to load on iPhones, users were more inclined to apportion blame to Apple when the recognisable round spinny Apple thing appeared.

Whereas the appearance of the blocky thing indicator meant that their ire was more likely to be directed at Facebook.

I wonder which one they decided to go with?

This reminds me of a meeting I once sat in with the head of a big entertainment 'portal', in the UK.

The discussion was around the challenges faced when integrating third-party content into their platform.

The head of the platform said: 'Let's remember that it's not always about solving the problem, it's about making the other guy look bad'.

It's the sharing economy, baby.

(hat-tip for the pic to somebody on Twitter, can't remember who.)


Original Twitter source was probably James Kimmel - sorry mate.

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