Wednesday, September 21, 2011

authentic brand story

In The New Marketing Manifesto, John Grant noted 'Authenticity is the benchmark against which all brands are now judged'.

Also - in a moment of arch-ness - Seth Godin said in Permission Marketing: 'If you can fake authenticity, the rest will take care of itself.'

I'll take the word from the bird...

UPDATE: Some younger readers have expressed confusion over the 'bird' reference.
Charlie Parker was known as 'Bird', short for 'Yardbird'.
Yardbird is a jazzbo colloquialism for 'chicken', a young Parker is said to have hit a chicken with his car by accident while on tour with the Jay McShann Orchestra, and proceeded to cook and eat the unfortunate fowl later that evening post gig. Fact fans.

blog comments powered by Disqus