Friday, September 10, 2010

don’t need a weatherman to know which way the wind blows

There's now way I was ever going to not post this clip.
Dynamite from Google, demonstrating the new Google Instant predictive search feature, which they anticipate will both speed up the delivery and relevance of search results.

In other news, the likes of Steve Rubel, are predicting that Instant could mean the death of SEO.

'Google Instant means no one will see the same web anymore, making optimizing it virtually impossible. Real-time feedback will change and personalize people's search behaviors.'

Like in Jurassic Park, 'life will find a way' but between this, what Google is doing with Priority Inbox - now working on being able to filter which emails you want and which ones you do not want by looking at what you read/respond to and the ones you don’t open or respond to, thus seriously upping the ante on PERMISSION BASED COMMUNICATIONS, and rumours of an itunes rivalling music service launch later this year its all about Google at the moment.

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