Monday, September 27, 2010

appointment to tweet part 2

I'd not seen a twitter hashtag used on a tv ad before, so the AFL final on Saturday (which is effectively Australia's Super Bowl) seemed like a good place to experiment with appointment to tweet theory and see if it sparked anything.

We had a 3 minute edit of the Carlton Draught 'Slo mo' spot taking over a complete ad break and re-edited the end frame to include the tag #carltondraught.

While it's nigh on impossible to say whether it was a success or not (and how would that be measured anyway?) there was indeed a brief flurry of tweets during and after the spot, many of which were tweets remarking on the inclusion of the hashtag itself, and certainly enough for us to claim 'trending' status for those 180 seconds.

To be continued...

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