Thursday, May 27, 2010

it's the real thing

Andy Warhol was a great fan of Coca-Cola.
For him the iconic Coke bottle encapsulated the dream of American Society in the 50s.

'You know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good.'

Of course, while Warhol's brand and persona was contrived to be all about surface with no depth (though, everything he said had more depth than he would have us believe) you can't argue with that statement.

The parallels with modern advertising are apparent.

The democratisation of media and message brought about by the spread of social technologies means that it doesn't matter if you are Coca-Cola, me or the bum on the corner, you have the same access to You Tube or Twitter as anyone else.

This is the great leveller.

If you have a great idea, that people want to connect with and share, that people want to spread, then the mechanisms are there for anyone to use.

No amount of money can get you anything better.

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