Thursday, August 16, 2012

shake it up

Not sure this totally qualifies as a nudge, but it beats a billboard any day.

In order to receive the communication there is something one has to do, thereby becoming a bit more involved.

Considering that many NFPs have difficulty shaking themselves out of the we-just-do-direct-mail habit, props are due to Ogilvy Sydney and Parkinsons Disease not-for-profit, Shake It Up Australia.

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