There's an old adage that goes along the lines of 'there are no low interest categories only low interest brands'.
I probably subscribe to this point of view most of the time.
A tale of terror I am oft to recount is about the time when we had just arrived in Australia and ventured to the supermarket to purchase some sundries.
Washing powder being one of said items.
The terror of being confronted with what seemed like a hundred options and not having the first clue who any of these brands were is one that I still makes me shudder.
All of a sudden I had to actually think about a decision that should have been more or less automatic.
And sadly no amount of critical thinking was going to help me.
I had to take a punt.
Yes, big purchase decisions are determined by how we feel about brands, but so too are everyday choices.
Perhaps even more so.
On the subject of soap powder, it was nice to see that the oldies are still the goodies, as Jarrah have sort of revived the Daz Doorstep Challenge for their tea/coffeee alternatives, with Dame Edna doing the Danny Baker part.