This spot from Little Babies Ice Cream out of the US is great advertising.
It's pure emotive thus highly memorable and, of course, talk-about-able and shareable.
Not a USP in sight, simply an unsettling, surreal mixture of fear, surprise and disgust.
Considering most other ice cream advertising goes after the happiness angle it's doubly surprising.
The makers clearly know this, hence the tag line 'ice cream is a feeling'.