shake it up
Not sure this totally qualifies as a nudge, but it beats a billboard any day.
In order to receive the communication there is something one has to do, thereby becoming a bit more involved.
Considering that many NFPs have difficulty shaking themselves out of the we-just-do-direct-mail habit, props are due to Ogilvy Sydney and Parkinsons Disease not-for-profit, Shake It Up Australia.
