Wednesday, March 26, 2014

this is a generic brand video

So, this film should give ad people a wry smile.

Particularly when viewed in the context of the whole 'humanisation' of brands lobby that won't seem to go away.

Though knowing that it is indeed a real ad for the company that sells the stock footage used, did leave me somewhat perplexed about what exactly is being communicated.

Maybe I'm over-thinking it.

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