Tuesday, November 26, 2013

make the logo bigger, eaon

I got hammered by some commenters on Mumbrella for suggesting that the John Lewis Christmas ad, while a stunning piece of content, creativity and all that, is best viewed as an exception rather than a rule in terms of the amount of branding available in the film.

I noted that for most brands - and the challenge of mental availability - it is advisable to introduce distinctive brand assets into their content quicker and more frequently than the John Lewis example.

I stand by my remarks, and offer this by way of an example.

Is this piece of RedBull media any less exciting because of the presence of branding?

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