Thursday, November 07, 2013


Perhaps the Facebook like button redesign may result in what might be described as 'off-strategy' consumption in some parts of the world.

Readers familiar with the Doric dialect from my native north-east of Scotland will know that the greeting 'fit like?' is how the natives address each other. Often preceded with something like 'aye aye min'.

Loosely translated into English this phrase means 'how are you?'.

In common conversation the 'fit' is often shortened to 'f' and the greeting therefore becomes 'f'like'.

So I'll now be using the F-Like button as a simple greeting, and not necessarily an endorsement.

Social media experts please now factor this in to your important deep engagement/conversation metrics.

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